PitomixtaMixta
Mixta2021
In 2021, a series of major unexpected events had generated considerable uncertainty among young audience regarding the future. Mixta is a beer characterised by a taste that is easily recognised by consumers.
In this context of uncertainty, where everything could change in a matter of minutes, there was only one thing that remained the same over time: the taste of a Mixta beer.
We decided to turn a bottle of Mixta into a fortune teller trying to tell the future. Her predictions were chaotic, unexpected and crazy.
All the pieces were created by hand on paper using pencils, pens and then colouring. A consulting room was created on social media in which our psychic received calls from young people. These paper designs also formed the basis of the website created and the numerous publications on social media.
An interactive tarot deck was also developed. Users would choose a card and upon turning it over the future was revealed to them in the form of an instant gift.
A crazy and unexpected universe to launch a single message: The future is uncertain, but the taste of Mixta is not.
Havas Creative Spain
Creative Team: Jesus Lada, Diana Casadiego, Alberto Lizaralde, Constantino Navarro, Javier Astray, Javier Pulpón.
Illustrator: Asis Percales
Motion designer: Jorge Artola
Production company: Sopa
AWARDS
El Ojo de Iberoamérica
BRONZE - Art Direction
CdeC - Club de creativos 2022
Anuario - Ilustración