Tents of HopeAccem
ACCEM2023Imagine leaving your country abruptly due to conflict or persecution for your identity or beliefs. Overnight, you go from being a Creative Director or Chief Marketing Officer to simply a "REFUGEE." This is the reality for 130 million people worldwide.
We aimed to showcase the hidden potential, talent, and experience within refugee camps. Using actual tent fabric, we printed the CVs of individuals living there. These unique resumes were sent to institutions, public agencies, and top companies in the country. Today, refugees are being considered in their hiring processes, offering them a chance for a brighter future.Havas Creative Spain
Creative Team: Jesus Lada, Arturo Benlloch, Diana Casadiego, Alberto Lizaralde, Loreto Marrero, Eva Cruz.
Production team: Raquel Perez Navas, Cristina Viver
Account Director: Rosa Galera
Client Team: Alberto García Cerviño y Angel Ramos Trigo